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The world's textiles look at China, and Chinese textiles are in Keqiao!
Release date: [2021/6/25]  Read total of [512] times

"The world's textiles look at China, and Chinese textiles are in Keqiao." Keqiao started with "a piece of cloth" and relied on "a piece of cloth" to create hundreds of billions of industrial clusters. China Textile City was founded in the 1980s and is the first professional market named "China" in the country. It has become a "golden card" of Zhejiang's reform and opening up, and an "important window for Shaoxing Textile to enter the world." "At the same time, it is also the foundation of Keqiao's industry and the foundation of the city. It has an important position in the overall economic and social development of the district.

In recent years, following the beat of the times, China Textile City has continued to adjust its strategic positioning: in-depth development of the "Silk Road Keqiao·Full of the World" action, vigorously promote the pace of transformation and upgrading of China Textile City, and build a fashion creative industry in China Textile City... …On the road of change, we will make every effort to promote the construction of the "International Textile Capital" in the new era. This year, we will continue to polish the "Golden Business Card" of China Textile City with a leading race.

   Take a path of professional market transformation

China Textile City was established in 1988 and has undergone three transformations and upgrades, from a spontaneously formed "Water Cloth Street" to the world-renowned "China Textile City" to the "International Textile City" under construction in the new era. "Du", embarking on a path of transformation from tradition to fashion, single to diversified, low-end to high-end professional market.

   Walk into the China Textile City Exhibition Center, where the past, present and future of China Textile City are fully displayed. There are not only old photos that record the development history of China Textile City, electronic sand tables showing the distribution of China Textile City market groups, memorabilia of China Textile City over the years, and real-time broadcast of Keqiao Textile Index. The relevant personnel of the China Textile City Construction Management Committee stated that the China Textile City Exhibition Center has become a platform for publicizing and promoting China Textile City, so that everyone can intuitively see the development of China Textile City from a single market to market clusters, from Asian markets to international markets. The continuous breakthrough and reshaping of the market, from the offline market to the online textile city.

   Li Chunyi, general manager of Shaoxing Kehan Textile Co., Ltd., is a witness to the changes in Textile City. "In 1993, I came to China Textile City to explore the market. From being a secondary wholesaler at the beginning, I now have an enterprise capable of independently researching and developing patterns. Last year, I moved into China Textile City International Fabric Purchasing Center, a new-generation textile professional market. Business is booming, with sales of nearly 10 million U.S. dollars last year.” Li Chunyi said, as a businessman from Chaoshan, Guangdong who came to Keqiao to start a business, he dug a pot of gold on this fertile soil, and the sales department also expanded from one. To 5, from a small time to a small trouble, become a well-known enterprise with yarn factory, grey fabric factory and finished product warehouse. "With the ever-growing development of China Textile City, more and more Chaoshan people are transferred from Guangzhou Zhongda International Textile City to Keqiao China Textile City. At present, there are more than 40,000 Chaoshan people in Keqiao. This is our No. Second hometown."

   Keqiao's popularity and reputation continue to increase

Since 2006, a total of more than 10 billion yuan has been invested to upgrade and transform the traditional old market. Especially in recent years, the old clothing market and the shoe leather city with a total area of 43,000 square meters have been demolished and relocated to completely eliminate potential safety hazards; the construction area has been completed and put into use The international fabric purchasing center of approximately 200,000 square meters has become a landmark complex market with the most advanced facilities and equipment in the China Textile City market, and the quality of the market has been comprehensively upgraded...

At present, China Textile City has a market area of 3.9 million square meters, and has formed the "four main market areas + supporting service areas" in the southern traditional trading area, the central international trade area, the northern market upgrade area, the western money clearing material trading area and the eastern logistics supporting area. "The pattern of coordinated development in the five major regions, with more than 28,000 business premises, more than 50,000 types of business, and more than 30,000 business households, including more than 13,000 trading companies, more than 5,500 permanent overseas professional purchasers, and daily customer flow in the market. The volume is 100,000, and the sales network covers 192 countries and regions in the world.

  The cloth trade conference, textile expo, fashion week and other "monthly exhibitions, daily fashion show" activities have been carried out to continuously enhance the popularity and reputation of the textile capital of Keqiao. Among them, the Keqiao Textile Expo, which is firmly planted in China’s important textile industry cluster base, is also known as the three well-known domestic fabric exhibitions along with the Shanghai Fabric Exhibition and the Canton Fair Fabric Exhibition. The "Shangzhan" fusion model was unveiled. "This autumn Textile Expo will be held at the Shaoxing International Convention and Exhibition Center from October 26 to 28 at the same time as the World Cloth Merchants Conference and Keqiao Fashion Week (Autumn). This is the new appearance of the Keqiao Textile Expo in the new exhibition center. It is worth looking forward to." said the relevant staff of the Keqiao District Convention and Exhibition Industry Development Center.

   Actively seize the new heights of international fashion creativity

“The company in Keqiao mainly provides some popular style information to local fabric vendors to help enterprises achieve transformation and upgrading, and at the same time connect some industrial resources to help fabric reform.” Chen Haihong, general manager of "Keqiao Boundary", said that the boundary is An innovative service platform for the fashion industry. During this time, it is busy advancing the Keqiao fabric selection plan. After selecting the top 20 fabrics, it will be officially launched in July.

   The successful introduction of "Keqiao Boundary" is a microcosm of our district's vigorous development of the fashion creative industry with China Textile City as the platform, and the promotion of the transformation and upgrading of textile products to personalized, branded and high-end textile products. In recent years, Keqiao has been accelerating the construction of a fashion creativity platform, implementing the "Three-year Development Plan for the Promotion of Creative Design Base", integrating resources, optimizing and upgrading, and optimizing and perfecting creativity such as China Textile City Creative Park, Creative Building, China Textile Building, China Textile CBD, etc. Functional layout, a number of high-end fashion research and design and service institutions such as China Women’s Fabric Fashion Trend Research Institute, Wu Haiyan International Fashion Research Institute, "Oriental Milan" International Fashion Exhibition and Release Center, Milan Keqiao Pavilion, Italy, and "Keqiao Design Boundary" Completed and put into operation.

At the same time, the "Jingwei Plan" and "Keqiao Optimum" brand plan for creative design talents are implemented. At present, creative design bases have settled in 145 industrial design companies, and 3022 industrial design employees, including 1216 industrial design talents, successfully incubating a group of such as " "Jimaliangsi", "Walan", "Best Design", "Colorful Technology" and other independent fashion brand enterprises. Driven by these innovative carriers, from January to May this year, the district textile industry creative design base enterprise design service revenue reached 137 million yuan, a year-on-year increase of 15%, and the sales revenue of service targets was 10.748 billion yuan, a year-on-year increase of 13.8%. .

"We must think, plan, and promote the development of China Textile City from the height of Keqiao's'leading the city and racing the province', and strive to contribute to Keqiao's'leading the city and racing the province'." China Textile Industry The relevant personnel of the Urban Construction Management Committee stated that in the future, they will focus on high-end, international, fashionable, and intelligent, continue to consolidate the world's largest textile distribution center, and strive to create an important node in the domestic and international double cycle of the textile industry with international influence The source of fashion and the world’s leading new digital market.