We often talk about culture, and we often talk about "cultural inheritance". What is the essence of Chinese culture? What do we need to pass on? How to purify the core of Chinese national culture into national style clothing is the basic level of building a powerful fashion country.

Blooming under the Great Wall fashion national style

Fashion journey with clothes

In order to promote Chinese traditional culture and help the high-quality development of the Guofeng clothing industry, the first 2023 Great Wall of China Guofeng Clothing Culture Festival was held in Laiyuan County, Baoding City, Hebei Province on July 21-22.

Through holding a series of activities such as the national fashion brand show release, the "New Era New National Style New Fashion" summit forum, and the National fashion exhibition space, the cultural Festival will create a comprehensive platform for the national fashion brand fashion release, cultural exchange, display and sale and scene experience, and promote the innovative integration and development of the national fashion and fashion cultural tourism industry. The cultural festival is co-sponsored by the China National Clothing Association and the Central China Group, and the special Committee of the China National Clothing Association and the Central China Town.

The two-day cultural festival brought a number of original brands of national style show. "Splendid day chapter dress Ceremony" national style show in the central China town of Xujitang staged, China textile intangible cultural heritage promotion ambassador, "Golden Top Award" designer Zhang Yichao with its original high-end brand IS CHAO's latest work debut, "walking flowers" on the ancient Great Wall blowing strong fashion national style, stirring the traditional culture contains emotional genes, humanistic spirit and value of The Times.

The original Chinese style brand Huamushen features non-heritage Suzhou embroidery and handmade beaded embroidery, combining classical elements such as traditional Hanfu and cheongsam shape, Chinese pattern and craft with modern style. Hongguan Cheongsam brings a series of works with the theme of "Dream Youth - the style of traditional Cheongsam blooming", which interprets the unique charm and cultural tension of traditional cheongsam. Changle Weiyang brand, the exhibition of the Zhou dynasty, Tang, Song, Ming different historical periods of the characteristics of wedding dress, Fengguan Xipei, ten li red makeup, respect system, culture. The closing show is brought by the representative brand of the new Chinese Hanfu back to the Han Dynasty. The brand design is based on the historical traditional shape and system, integrating modern fashion elements, adhering to the original intention, insisting on "cultural revival, clothing first".

Fashion creation has the greatest impact on industry development

The China Fashion Index (Industry) report, as an important measure of the development level of China's fashion industry, was released on the occasion of the opening of Shengze Fashion Week on May 29. The report aims to guide the construction of a new ecological pattern of the fashion industry, and to jointly promote the high-quality development of the fashion industry with Shengze.

The report points out that fashion creation plays a leading role in the development of the fashion industry, and its influence on the development of industrial fashion is higher than that of fashion consumption, fashion communication ranks third, and fashion manufacturing ranks fourth.

The report shows that the current leading role of fashion creation for the fashion industry is reflected in five aspects:

1. To enhance the international competitiveness of Chinese brands, the emphasis is on improving cultural expression.

2. The Eastern trend forecasting system is being established.

3. Industrial collaborative innovation is being strengthened.

4. The rise of new designers.

5, creative design platform and other physical carrier innovation and expansion. In addition, according to the report, both domestic and foreign apparel sales in 2022 have maintained growth, consumers' fashion recognition of Chinese clothing brands has increased, consumer demand is changing, and the transformation of consumer trends has stimulated industrial upgrading. Overall, fashion consumption has greatly stimulated the vitality of the industry.

The influence of fashion communication on the fashion industry is mainly reflected in encouraging cultural confidence: new channels and new carriers enhance communication influence, and "values + scenes" shape brand culture. In addition, Chinese clothing brands not only use international fashion weeks as a medium to enhance international influence, but also enhance the international discourse power of Chinese fashion through going to sea.

In terms of fashion manufacturing, scientific and technological innovation drives fashion manufacturing, mainly reflected in:

1, new materials and new process innovation to enhance the fashion manufacturing technology content.

2, fashion design digital accurately touch consumer demand.

3. Digital fashion production helps improve industrial efficiency.

4, the whole process of digital collaboration to accelerate fashion manufacturing fast reverse iteration.

What is cultural inheritance

The Summit provides guidance for development

On the morning of the 22nd, the summit forum with the theme of "New era, New national style, New fashion" was held. "At present, the development and innovation of intangible cultural heritage is in a very good ecological environment, so that our textile intangible cultural heritage has gained new vitality and development opportunities." At the same time, our textile and garment industry has a strong internal motivation and needs to use the roots and soul of traditional culture as an important gene of our soft power." At the forum, Sun Huaibin, former vice president of China Textile Industry Federation and 2020 Top Ten figures of China's intangible cultural heritage, gave a thought-provoking speech. Under current conditions, there are still some problems to be solved in the process of inheritance and development of textile intangible cultural heritage. First of all, basic research is not systematic, not in-depth, and there is fragmentation.

Therefore, it is necessary to establish an independent discipline to construct a theoretical system of intangible cultural heritage, including its origin, value, function, norms and understanding, so as to facilitate the right direction and the right path. The second is product design, how to purify the basic elements of the core, and modern fashion lifestyle combination? Designers extract the elements we have to make accurate judgments and academic research, what is this righteous innovation? How to create works that meet the contemporary fashion trend and meet the material and cultural needs of the people and have internal motivation is an urgent problem to be considered and studied. The industry is small and scattered, the industrial degree is not enough, the production capacity and efficiency is insufficient, the capital intervention is insufficient, and the industrialization development is slow, which is also the current development status of our textile intangible cultural heritage field. The new cross-border integration needs to be strengthened, including how to help the textile intangible cultural heritage to revitalize the countryside and build characteristic towns, which is also an important topic to be solved.

"With Chinese style fashion as a distinctive feature and fashion design as an empowering means, we will build a fashion cultural tour with experience aesthetics as the core." Vice Chairman of China Fashion Designers Association, professor of Donghua University, doctoral supervisor Bian Xiangyang's thinking on clothing culture happened to explore the solution direction for the above problems, "under the premise of sustainable development, the integration of culture and tourism development." The design of communication centering on the integration of cultural travel should not only pay attention to social emotion, but also reflect our aesthetic preference. Through multi-scene, multi-channel and multi-content methods, we can better integrate our national style clothing and scenes with cultural and entertainment characteristics, and create a life scene that faces the future and allows us to have a better aesthetic experience."

Dong Yaohui, a famous expert on the Great Wall, vice president of the Great Wall Society of China and chief cultural consultant of Central China Town, related the development of Chinese style clothing to the cultural symbol "The Great Wall", interpreted the internal connection between the two in the traditional cultural intention at the development level, and established confidence for building a cultural promotion platform and building a cultural town in the future. This paper answers the cultural origin question of why the cultural festival came to the small town in Central China.

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Changzhou Fubon Chemical Fiber Machinery Factory Technical is a professional manufacturing supplier that develops and produces various chemical fiber machinery as its main body. It integrates scientific research, development, production and sales. In order to meet market demand, our factory has established a comprehensive chemical fiber spinning silk silk Experimental base provides customers with good equipment and technical services. We mainly provide customers with various chemical fiber sets of equipment such as polyester, Parion, nylon, aminoly, and undertake various related equipment transformation projects and custom services.