Recently, reports about the plight of garment enterprises have appeared frequently in the newspaper. However, at the same time, there are also many clothing brands and enterprises, in the face of market difficulties, through transformation and upgrading, change the way of development, so as to win the recognition of the market, and achieve better performance, such as winner clothing, Bosideng, Biyin Lefen, and the leisure wear industry's "evergreen" brand Jeanswest and so on.

What is the real situation of the current development of China's garment industry? What are the future trends? What are the key points for the transformation and upgrading of the garment industry and enterprises in the future? In response to these problems, the reporter of China Textile News interviewed Chen Dapeng, vice president of China Textile Industry Federation and president of China Garment Association.

Reporter: In the context of the recovery of domestic consumption less than expected, how to objectively view the overall operation of the current clothing industry?

Chen Dapeng: Since 2023, the international environment has become increasingly complex, the market growth momentum is insufficient, especially the negative effects brought by international geopolitics are deeply affecting the development of international trade. In the face of a complex and volatile international environment, China's macro economy has recovered to a better position in the post-epidemic era, showing a market trend of weak internal economic momentum and insufficient consumer confidence, which has brought great difficulties and pressure to the development of the industry.

In the face of a new development environment, China's garment industry gives play to its genetic advantages of daring to innovate and being good at innovation, taking high-quality development as the direction, and supply-side structural reform as the main line, all the way bearing pressure and facing difficulties. We see that although the overall growth rate of the industry has slowed down, the quality and efficiency of operation have fluctuated greatly, but the pace of recovery of the domestic clothing market is accelerating, and the resilience and vitality of high-quality development are steadily improving. In particular, a large number of enterprises are engaged in the digital economy, accelerating transformation and upgrading in the throes and changes, and the industrial quality continues to improve. In this period of strategic restructuring and change and development of the industry, the high-spirited spirit and the will to break through the trend reflected in the industry have saved huge new energy for the next development of the industry.

Reporter: What opportunities and problems exist in the current operation of China's garment industry?

Chen Dapeng: On the whole, although the industry is under pressure to move forward, in the current and future period, the development of China's garment industry is still in an important period of strategic opportunities, facing new dividends in the new era. We can see that the strong promotion of the national strategy of expanding domestic demand this year has injected a strong dose of strength into the industry market expansion, especially the state's emphasis on modern manufacturing and the construction of modern manufacturing systems, inspiring the confidence and vitality of enterprise development. At the same time, the acceleration of a new round of scientific and technological revolution and innovation will further promote scientific and technological innovation to reshape the structure of the garment industry, promote the development of the industry in the direction of digitalization, intelligence and networking, and restructure and optimize the industrial ecology. In addition, the personalized and differentiated consumption demands of the new generation of consumers represented by the "post-00" and "post-90" are more intense, which will bring huge new space for the development of China's clothing industry.

Of course, we also face many challenges. From the perspective of the international market, on the one hand, the risk of world economic recession is accumulating, trade protectionism is heating up, and the growth of the global market is limited, which brings certain pressure to the development of the industry. On the other hand, with the acceleration of the pace of adjustment of the global industrial pattern, the industry is facing the "double-end squeeze" in developing countries and developed countries, and the intensifying competition pattern has brought higher challenges to the process and development of the industry internationalization. At the same time, China is entering a critical stage of transforming the development mode, optimizing the economic structure and transforming the growth impetus, which puts higher requirements on the innovation of the internal organization mode, mechanism and value creation of enterprises.

Therefore, we should grasp the overall situation, seize opportunities, avoid risks, build a development mode that meets our own conditions and endowments, scientifically grafting, integrating and innovating industrial resources, achieving iterative development in a rapidly changing competitive environment, and satisfying people's yearning for a better life with high-quality supply.

Reporter: Digitalization, intellectualization and e-commerce, live broadcasting, is a hot topic in the clothing industry recently, and it is also a way for many clothing companies to change their development model. How should clothing companies make good use of these external forces to promote their own development? What should I pay attention to in this process?

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