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Ancient and modern mix into the new track, sunscreen Han clothing detonated the summer market, the textile industry to open new ideas?
Release date: [2024/6/21]  Read total of [102] times

Who is squeezing the profits of textile companies?


Recently, the Port of Singapore's "century of great congestion" has led to container shipping prices continue to rise, and many foreign trade export enterprises feel the export pressure is increasing.


The Port of Singapore, the world's second largest container port, has attracted attention for its "biggest traffic jam of the century."


Transport prices continue to rise foreign trade export enterprises export pressure increased


The number of containers waiting to dock in Singapore surged in May, peaking at 480,600 standard containers in late May. Delays at Singapore's port have now extended to seven days, far exceeding the highs of several rounds during the coronavirus outbreak.


The Maritime and Port Authority of Singapore cited shipping delays and a surge in container throughput as the main reasons for the congestion. On the one hand, the Red Sea crisis caused ships to detour to the Cape of Good Hope in Africa, disrupting the planning of global ports, resulting in the "ship clustering" effect; Singapore, on the other hand, handled a total of 13.36 million TEUs in the first four months of this year, up 8.8 per cent year-on-year.


In the textile industry, many enterprises rely on foreign trade companies as an intermediate bridge for exports. In recent years, the profit margin of foreign trade companies has gradually narrowed, and the profit margin of some trade has fallen to about 10%.


In the case of high global inflation and exchange rate fluctuations, textile enterprises generally feel the increase in export pressure, and the increase in freight costs and the extension of the account period will further compress the profits of textile enterprises.


Does the wind of sun protection blow to the Hanfu industry?


Compared with the previous research on the shape and system, the "broken circle" Hanfu began to "mix and match" in this summer, not only popular and common clothes "ancient and modern", but also into the sunscreen track, and the high temperature and the sun "wipe" out a new spark. Wide robe with big sleeves and flowing skirt, in the summer heat, loose and light Hanfu like a cool breeze "blows" into the hearts of consumers. Since the spring and summer of this year, Hanfu and the new Chinese clothes derived from it are still continuing the heat of last year.


Hanfu "mix and match" has become a new trend


On the social platform, many consumers have shared a similar "ancient and modern mix and match" style of wearing, traditional elements and fashion elements intertwined, colliding with a different kind of spark. Light Hanfu coat has become a lot of consumers "treasure" sunscreen clothes.


In addition to consumers are spontaneously wearing light and light Hanfu jackets into sunscreen shirts, some Hanfu businesses are also concerned about the suitability of summer Hanfu and sunscreen functions. In Taobao search for "Hanfu coat", the reporter saw that many hot single products directly wrote "sun protection" into the name of the product. Some Hanfu brands directly into the sunscreen clothing circuit. In March this year, some businesses launched an original ice silk sunscreen clothing named "Jade Pot", although similar in function to general sunscreen clothing, but in the shape design is integrated into the shape of traditional Hanfu, and in the chest with dragonfly, hosta flower, lily of the valley and other Chinese embroidery patterns. One customer said in a review of the product that it had more "classical beauty" than ordinary sunscreen clothes.


Renewable, functional fabrics are favored by the European market


The reporter visited a number of textile foreign trade enterprises in Shaoxing, Zhejiang and found that renewable and functional fabrics were favored by the European market.


The European market is the focus of "foreign trade person" Zhang Chunqin. Zhang Chunqin interviewed said that his company engaged in cotton, chemical fiber, blended fabrics research and development, production and sales, in recent years to upgrade the fabric function, "such as the use of advanced chemical fiber production technology, so that chemical fiber fabrics with anti-wrinkle, wear-resistant, easy to clean and other characteristics, favored by the market."


Li Chuanhai, president of Zhejiang Printing and Dyeing Industry Association, said in an interview that the China-Eu textile and garment market is highly complementary and has broad space for cooperation. Despite the complex and changing global economic environment, the textile consumption potential of the European market is large, and the demand for high-end fabrics such as recycled textiles and functional fabrics is also large.


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