The 2024 Asia-Europe Fashion Week with the theme of "Beautiful Xinjiang Colorful Fashion" closed on July 2. First held in 2012, the Asia Europe Fashion Week has been held for 8 sessions, and has grown into an international stage for the "Belt and Road" to jointly build national well-known brands and fashion designers to promote their image and spread fashion.

At present, the cotton and textile and garment industry cluster, one of the "eight industrial clusters" that the autonomous region strives to build, is opening a splendid new future by "going new with quality".

01, colorful neon dazzling silk Road

The 5-day 2024 Asia-Europe Fashion Week, featuring 16 visual feasts of fashion shows, a variety of outstanding works exhibitions of colleges and universities, static exhibitions of clothing, brand matchmaking meetings and cultural travel exhibitions, will inherit and develop the diversified and integrated characteristics of Xinjiang's culture, and vividly showcase the innovative achievements of Xinjiang's textile and garment industry. And build a good carrier and platform for continuing to deepen cultural exchanges and cooperation between Asia and Europe, and promote the integrated development of Xinjiang's garment industry.

In recent years, in the process of vigorously promoting the development of the textile and garment industry, Xinjiang has deeply tapped the advantages of high-quality raw materials, energy, location, and national characteristics, and constantly improved the new quality productivity of the textile and garment industry.

He Yaqiong, director of the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, said that a number of ethnic characteristic clothing brands have emerged in Xinjiang, integrating modern fashion elements with traditional national culture in innovation, cultivating Xinjiang textile and clothing consumer brands, manufacturing brands and regional brands, inheriting and carrying forward the excellent Chinese clothing culture. It has injected strong impetus into the transformation, upgrading and innovative development of Xinjiang's textile and garment industry.

Asem Fashion Week is not only a major event in the fashion field, but also an important bridge of cultural exchanges.

Embroidery and sculpture art into costume design; The Edles pattern echoes the Chinese clasp; Silk, felt, sheepskin and other elements are cleverly combined... At the 2024 ASEM Fashion Week, three special fashion shows from Russia, Kazakhstan and Kyrgyzstan will shine.

The diversified clothing and costume culture at the foot of Tianshan Mountain shows the inclusiveness, openness and inclusiveness of Xinjiang in the new era, and promotes the new era of fashion and trend in Xinjiang to the whole country.

02, textile fabric market usher in new opportunities?

In recent years, wholesale markets and e-commerce platforms are ushering in a new wave of consumption boom, which not only reflects changes in consumer behavior, but also brings new opportunities to the textile fabric market.

Wholesale markets are back

The wholesale market is gradually becoming a new favorite for young people to buy clothes. Faced with high prices in shopping malls and long waiting times for online shopping, wholesale markets have attracted a large number of young consumers with their advantages of low prices and instant purchase. In the wholesale market, the price of more than 500 yuan can buy nearly 10 pieces of clothes, which is unimaginable in shopping malls and some online shopping platforms. The wholesale market not only provides a cost-effective choice of clothing, but also gradually shifts to retail in its business model and launches "self-service shopping" to meet the shopping habits of young consumers.

Cost-effective advantage of e-commerce platform

Major e-commerce platforms have successfully attracted a large number of consumers through large-scale promotional activities and preferential policies.

E-commerce platforms have also greatly enhanced the shopping experience by eliminating the pre-sale system, enabling consumers to get it as soon as they buy it. In order to cope with the high return rate and inventory pressure, e-commerce platforms and clothing brands are also constantly optimizing logistics and supply chain management to reduce operating costs and improve logistics speed. This cost-effective advantage makes more and more consumers choose to buy clothing on the e-commerce platform, which provides a huge market space and development opportunities for the textile fabric market.

The rise of domestic products and new consumption trends

Textile companies can stand out in a competitive market by meeting consumers' demands for beauty, comfort and individual expression through innovative design and quality fabrics. And due to the popularity of urban sports, such as cycling and city roaming, the demand for sports outdoor clothing categories is also growing rapidly, which further broadens the application field of textile fabrics market. By seizing these emerging consumer trends, textile enterprises can better meet market demand and obtain more development opportunities.

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