From dopamine, Maillard, to peppermint-mamble, wind sense wave, from youth, social, to lightweight, scene, from city travel, daily commute, to outdoor sports, national fashion, from camping riding, hiking, to concerts, music festivals, today's textile and apparel brands not only further study the market segment, And began to focus on the cultural values and emotional resonance behind the products.

Culture and technology go both ways

Technology reshapes the industrial landscape

At present, the integration and innovation of digital technology application scenarios and business models, and cross-border collaboration of product design, cultural creativity and brand building are effectively reshaping the value form, development boundaries and competitive advantages of the textile and garment industry.

"The emergence of a new generation of artificial intelligence technology is changing our innovation and creation paradigm at an unprecedented speed, scale and scope, and is pregnant with strong momentum for development." Chen Dapeng, vice president of China Textile Federation and president of China Garment Association, said.

Culture leads fashion consumption

At present, textile and garment brands draw inspiration from traditional culture, regional characteristics, humanistic customs and other aspects, dig deep historical allusions, folk art, ethnic totems and other cultural elements, and re-interpret them through modern design language to create products that integrate cultural heritage and fashion sense, showing the multiple possibilities of traditional cultural resources in the contemporary fashion context.

Nowadays, more and more Chinese traditional elements and ethnic characteristics are integrated into the fashion design, and the new Chinese trend has further upgraded the fashion and cultural consumption level of China's clothing.

Brand service consumption upgrading

Nowadays, with the upgrading of consumption and the broadening of international vision, how to take innovation as the lead of clothing brands, break through the traditional shackles, and embrace the high-end international wave has become a major issue that the clothing industry and enterprises need to face.

Li Guangdou, a famous brand strategy expert, believes that the future brand reconstruction should be from product-centered to fans, users and IP centered, from one-way communication to two-way interaction, from real growth to compound increase, brand personalization, customization, high-end, as well as fast fashion and art will become the development trend.

Xiangyun yarn traditional craft inheritance and innovation development Forum was held in Foshan

Recently, the traditional fragrant cloud yarn Heritage and Innovation Development Forum co-sponsored by Guangdong Textile Engineering Society and Zhejiang Textile Engineering Society was held in Foshan Shanxi Qiao, experts, scholars, entrepreneurs, designers from Zhejiang and Guangdong silk textile industry gathered together to discuss the protection, heritage and innovation development of fragrant cloud yarn. Relevant persons in charge of Guangdong Textile Engineering Society and Zhejiang Textile Engineering Society delivered a speech.

As a national intangible cultural heritage and geographical indication protection product, Xiangyun yarn is a traditional silk fabric inherited for a long time in Lingnan region. Its unique dyeing and finishing process and excellent quality are well-known at home and abroad, and it is the treasure of traditional silk products in China, and also known as soft gold in textiles.

The forum gathered big people, from academia, business and other fields, is the leader and promoter of Xiangyun yarn industry innovation and development.

Cui Rongrong is a fragrant gauze lover, he brought a wonderful report entitled "Chinese style Fashion Design and clothing Civilization Construction from the perspective of intangible cultural heritage", reviewing the development of traditional Chinese clothing from the perspective of art design. "Design is the core, culture is the soul." He said that the focus of traditional skills and creation ideas is to enter modern life, so the construction of modern clothing civilization should be to absorb traditional crafts, patterns and other cultural elements to meet the current aesthetic.

Starting from the development of silk weaving technology, Professor Zhu Chengyan systematically introduced the development of silk weaving technology and the latest status quo of modern weaving technology. Professor Jin Sui from his many years of design practice as an example, to show you the fashion, atmosphere, international style Xiangyun dress design.

On the same day of the forum, Wen Xia, a professor from the School of Design of Foshan University, also discussed the topic of "Product design and brand development of fragrant cloud gauze" with excellent fragrant cloud gauze entrepreneurs in Hangzhou and Foshan, on how to promote fragrant cloud gauze to better go international and how to promote the cultural value of fragrant cloud gauze to combine with modern market demand.

The sunscreen market "rolls" to new heights of research and development

Breathable, insulated, repellent... Shengze fabric enterprises compete for the new track! Hot sun, mosquito bites, hot after rain... The "baking" test in high temperature weather is not only for public friends who have the need to go out, but also for the "roll" of outdoor fabric function research and development to a new height.

When the reporter recently visited Wujiang Shengze, the silk capital of China, he learned that the consumption of physical shade "hard sun protection" products in the outdoor sun protection plate has increased significantly this year. In order to compete for the hot track of cool economy, many fabric companies have their skills, and work hard in the research and development of original yarn and fabric textile process, so that people have a more comfortable and fashionable new experience when they travel outdoors in spring, summer and autumn.

Sandwich rolls keep clothes protected from the sun and breathable

Hollow out a thin yarn, respectively in the outer and inner add 3% and 12% nano-level matting material, by this like a "sandwich roll" composite yarn textile fabric, used on outdoor sun-protective clothing, not only can make the UPF value of 100+, but also both breathable, perspiration, cool and other functions.

Unlike traditional processing modes that rely on additives to achieve sunscreen effects, the "skin core structure" fabric grinds the matting material into nanoscale powder and adds it to the masterbatch in the first process of yarn production. These additional materials not only do not increase the weight of the fabric, but because the gap between the original yarn and the matting material increases, the fabric's air permeability, moisture absorption and sweating function is better.

Sun-protective clothing also repels mosquitoes

In the south, accompanied by high temperature, sweltering, are mosquito bites. If the physical mosquito prevention for outdoor people to increase the "cover more tightly" trouble, then may wish to try to use "magic" to defeat "magic" - a mosquito repellent sun-repellent clothing, has become a lot of outdoor lovers "dream clothes."

Taking a woven nylon sunscreen fabric developed by it as an example, this fabric has a cool coefficient of more than 2.0, air permeability of 60+, and UPF value of 100+. The most important thing is that the repellent rate is stable at more than 50%, reaching the level of B of the national evaluation standard. In plain English, wearing this garment can reduce the number of mosquito bites by about half. This repellent effect not only comes from the physical protection of the fabric itself, but also benefits from the wormwood extract in the fabric.

Reduce the temperature inside the car by 15 ° C

More painful than driving in the hot sun, is to get into the car parked in the hot sun - in the case of no shelter, such as the outdoor temperature of 35 degrees Celsius, the temperature inside the car will reach 50 degrees Celsius.

A piece of fabric with an area of about 1 square meter is covered on the windshield, 20-30 minutes, and the temperature inside the car can drop by nearly 15 ° C.

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