On March 3, the first day of Haining Home Textile opened, the fourth "brocade technology and Innovative development" theme salon was held at the same time. The event focuses on the living inheritance and modern transformation of traditional textile intangible cultural heritage skills such as Yun brocade, Li brocade, Song brocade, Zhuang brocade and She embroidery, and brings together non-genetic inheritors, industry experts, representatives of national fashion clothing enterprises and technology research and development institutions to jointly explore the innovation path of traditional skills to enable modern industries. The theme salon was sponsored by Zhejiang Sci-Tech University and Haining China Home Textile City Co., LTD., the project team of "Brocade Technique Inheritance and Creative Design Workshop", Zhejiang Sci-Tech University and Haining China Home Textile City Textile Intangible cultural Heritage Creative Hall, co-organized by "Silk" magazine and weaving Professional Committee of Zhejiang Textile Engineering Society. Li Qizheng, President of Zhejiang Sci-Tech University Magazine and Secretary-General of International Silk Union, presided over the event.

01 Intangible cultural heritage is not just inheritance

Zhang Haiyan, deputy director and secretary-general of the Industrial Cluster Working Committee of China Textile Industry Federation and vice president of China Textile Industry Enterprise Management Association, pointed out in his speech that textile intangible cultural heritage is a very important part of China's intangible cultural heritage, which provides strong support for the transformation and upgrading of the textile industry, brand building and international exchanges. Haining insists on equal emphasis on innovation and inheritance, further gives play to the advantages of textile industry clusters, combines traditional brocade craft with modern fashion elements, and promotes the development process of Haining Xucun "national tide fashion town". For the inheritance and development of brocade skills, she suggested speeding up digital and intelligent transformation, promoting industrialization and market-oriented development, adhering to regional characteristics and international dissemination, so that textile intangible cultural heritage and brocade skills in the new era full of stronger vitality.

Yang Mingsong, member of the Standing Committee of the Haining Municipal Committee and Minister of Publicity, said that Haining has always been striving to take the lead in the change of textile technology, seeking innovation and change in inheritance, and has created a good environment for the inheritance and development of textile intangible cultural heritage through a series of initiatives such as cultural empowerment industry transformation, strengthening talent training, and promoting industry-university research cooperation.

In recent years, Haining Municipal Government attaches great importance to the inheritance and innovation of textile technology, through the mass production of modern textile equipment, intangible cultural heritage technology combined with cultural and creative products, offering research courses and other "intangible cultural heritage +" model, so that traditional crafts join modern life, inject new vitality into the development of the industry. He warmly welcomed textile non-genetic inheritors and craftsmen from all over the country to Haining for exchange and docking, and together, the intangible cultural heritage will bloom more brilliant in the new era.

02 School uniform business secret battlefield

Recently, "hard to coax" hit the air, the male and female protagonists of the school uniform modeling rushed to the hot search.

At the moment of the fire, the styling director in the play is also updating notes in the small red book and sharing the birth of the school uniform of the play "Nanwuyi Middle School". Unexpectedly, the topic of school uniforms evoked many people's youth memories, and everyone shared their childhood uniforms on social media, and many people even wanted to buy a school uniform to relive their youth.

In the domestic market, the school uniform with the youth brand of the people is hot, and in the overseas market, the domestic school uniform with the school LOGO of various colors is also stunning foreigners.

As a small branch of clothing, the topic of school uniforms has increased significantly in recent years, whether it is cost-effective or aesthetic, a secret market has been opened up.

Into Europe, America, Japan and South Korea vintage shops

In the second-hand clothes cabinet of a charity shop in the UK, a green school uniform jacket printed with the words "Nanjing Experimental Primary School" is priced at 20; In the window of a vintage shop in Gion, Kyoto, Japan, overalls printed with "China Oil" have become a "fashion item" in the shop.

Not long ago, "domestic cargo clothes, school uniforms to sea" also boarded Taobao hot search. Some practical garments made in China and "mass-produced" are quietly becoming fashion trends overseas. Some of the cargo pants and blue and white sportswear that were once known for their wear resistance have been redefined after crossing the ocean.

For school uniform businesses on the supply chain, if you only stare at school orders, it is far from enough. All this stems from the increase in entrants to the school uniform market. Xiaobian has interviewed Taizhou Sanmen County stormtrooper industrial belt business, in the view of industrial belt business, stormtrooper is no longer just a stormtrooper, many clothing also began to extend to the stormtrooper, improvement, such as school uniforms, work clothes, etc. In the past, students' winter clothes are cotton-padded, and now many have changed into three-in-one stormtrooper. It can prevent rain and can be worn alone - stormtrooper businesses are also taking a share of the school uniform field.

03 Textile Union intangible heritage signed strategic cooperation

Since ancient times, embroidery has been an important cultural symbol of conveying emotion and sustenance. A few days ago, the documentary "China Embroidery Woman" screening symposium with the theme of "ten-fingered Spring breeze · Splendid miles" was held in the New Media Building of the People's Daily, and many industry professionals gathered to exchange ideas around the content of the work, international communication, and IP brand creation of embroidery cultural and creative products. The Office of Intangible cultural Heritage of China Textile Industry Federation, China Embroidery Niang Project team and Shibaodong Village, Shuanglong Town, Huayuan County, Xiangxi Autonomous Prefecture, Hunan Province, signed a strategic cooperation agreement to help rural revitalization of Miao embroidery industry development.

According to reports, the documentary "China Embroidery Woman" was officially broadcast on the record channel of the China Radio and Television Group on the evening of March 5 to 9. The film is jointly produced by Beijing Star Sky Culture Development Co., LTD and China Energy Automobile Communication Group, jointly produced by the Department of Consumer Goods Industry of the Ministry of Industry and Information Technology, the General Office of the Ministry of Industry and Information Technology, Datang Fengyun (Beijing) Film and Television Co., LTD., and produced by China Vision International Media (Beijing) Co., LTD. The film consists of five episodes, namely "East · Flowers Rise from the East", "South · Yu Long Dance to the South", "West · Clouds around the West Mountain", "North · Danxi reflecting the North" and "Middle · Autumn Water Fuyu", presenting different regional cultural customs in multiple dimensions, showing the beauty of characters, local beauty, embroidery beauty and emotional beauty one by one, conveying the common deep emotions of all mankind with the ever-changing embroidery. It builds the unique "three-dimensional aesthetic" of the film, becoming a beautiful epitome of The Times and a precious collection dedicated to history.

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